NTB Bags PATA Gold Award in CD-Rom Category
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Press Release NTB February 23; 2006
The Pacific Asia Travel Association has announced to award PATA Gold Award in CD ROM Category to Nepal Tourism Board's recently produced CD-ROM on Nepal's tourism. It is a matter of great pride to NTB to bag the same category of award twice; one in the Year 2000 and 2006 respectively. The winning campaigns were selected from more than 200 Gold Award entries by panels of international experts in each category. The awards were open to both PATA and non-PATA members. Bringing together nearly 100 state and city tourism authorities; over 55 national and regional airlines; and a plethora of travel industry companies and professionals; PATA continues to expand its ever-growing membership base through its headquarter at Bangkok; Thailand. To win prestigious international PATA Gold Award in CD ROM category twice is a testimony of NTB's professional approach toward destination marketing in a short period of its establishment.

In a cutting edge technology of the world today; many of the destinations of the world use state of the art technology for portraying their destination image through web; CD; DVD or other electronic means. However; Nepal being a tiny but beautiful country with huge bio-diversity has been able to discreetly execute the contemporary means of technology to wrap up entire gamut of tourism products and services in a most user entertaining and friendly means.

The award CD ROM; offers precise information about Nepal's tourism; with hundreds of photographs; write ups; music and videos; in nine different sections: The Country; Facts for Visitors; Tourist Destinations; National Parks; Trekking and Mountaineering; Rafting and Kayaking; Other Outdoor Activities; Suggested Itineraries and Tourism Related Services. It also includes a powerful multimedia CD; with a well-designed interface and excellent audio-visual content; which makes it wonderfully easy to get to know Nepal and its tourism products. Inclusion of hundreds of new photos; selected maps; screensavers and music track in the CD Rom has made it more vibrant for users to download them for their personal use. It also features a special presentation slide show accompanied by an interesting fusion of modern sound effect and traditional Nepali music; virtual tours; and music can be listened separately.

Targeted at tourists and potential visitors as well as the travel trade; the CD-ROM provides a detailed overview of Nepal with the aim of providing a good first impression of the beauty and diversity of the country. In addition to offering detailed information on the country?s culture; people and natural characteristics; through useful travel tips the CD-ROM also shows Nepal to be a safe and relaxing tourism destination.

The Pacific Asia Travel Association presents Gold Awards annually to travel related organizations and individuals recognizing their outstanding achievement in a variety of endeavors; bringing acclaim to the best the region?s travel industry has to offer.

All award recipients will be honoured during a special luncheon at the 55th PATA Annual Conference in Pattaya; April 23-27; 2006.

Based in Thailand; the Pacific Asia Travel Association ? PATA; is today; the authority on travel to Asia and the Pacific region. PATA continues to promote the myriad facets and features of this remarkable region; uniting the many tourism authorities to provide travelers a comprehensive service of information and services.

NTB hired a renowned professional Nepali IT Consultant Mr. Khusbu Sarkar Shrestha to develop its CD ROM twice in 2000 and 2006 with vision and details as outlined by NTB professionals.

To capitalize the potential of pilgrimage tourism of Nepal in India; Nepal Tourism Board has invited half a dozen of journalists from both print and electronic media from India to cover Shivaratri at Pashupathinath Temple.